Impacts of Sustainable Heritage Management on the Local Economy of South Carolina

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Santa Elena History Center

Date: February 26, 2016 from 12:30pm to 2:00pm

Location: World Bank - Room: MC 5 – 100

Investing in the heritage of communities can have considerable impacts on their local economy. The experience of the St. Augustine Foundation, the Joara Foundation, and the Santa Elena Foundation in Beaufort, North Carolina show how history and culture-based hospitality can become economic engines to create new jobs.  With the establishment of the Santa Elena History Center in Beaufort County, South Carolina, new visitors are coming to the area. The visitor center has become a magnet for tourism, now a hub that connects historic locations in the coastal South Carolina Lowcountry and sites across the South-eastern United States.  The resulting economic benefits derive from increased tourism, discovery of the area by a larger number of domestic and international visitors, linking the cultural bridge to European heritage, and direct capital investments by the business community.  We invite you to join us to find out about the impact that these historic places are having on local economic development.

There is a rich history and great untold story of the arrival of Europeans on Parris Island, South Carolina. In 1566, from the location of the Santa Elena archaeological site, Spanish Captain Juan Pardo led a team of explorers into the interior where he established Fort San Juan in the foothills of modern-day North Carolina.  Led by Pedro Menendez de Avilés, the men and women that arrived at Santa Elena braved the journey to La Florida and founded St. Augustine, America’s first city.


Shaun Mann, Senior Investment Policy Officer, GTCCS


Andrew J. Beall, Executive Director of the Santa Elena Foundation

Megan Meyer, Director of Development for the Santa Elena Foundation


Stewart Roadman, Vice Chairman of the Beaufort County Council

David Moore, Professor at Warren Wilson College in Asheville

Michael Francis, Professor and Hough Family Chair of Florida Studies, University of South Florida

Andrew J. Beall.  The Santa Elena Foundation Board of Directors named Andrew as executive director July 10, 2014.  In addition to his duties as a member of the Board of Directors, Andrew has responsibility for operational leadership and administration of the foundation.  He brings to this role extensive executive experience as a global corporate leader.  His 30 years in the industry includes responsibility for facilities in numerous countries.  Living and working internationally, he led teams that established service and manufacturing operations to serve global customers.  Beall received his doctorate in business administration from the School of Advanced Studies at University of Phoenix.

Megan Meyer is the Director of Development for the Santa Elena Foundation. She is a graduate of the Darla Moore School of Business at the University of South Carolina and has experience in both the Development and Communications Sectors. She serves in many volunteer capacities throughout her community and is most dedicated to being a mother of five year-old Hannah Grace.

Stewart  Rodman. Vice Chairman of the Beaufort County Council. Councilman Rodman, Steward was a founding partner in a private investment firm. Earlier he held manufacturing, finance and general management positions with several major corporations. Currently, Steward holds leadership positions on the boards of several national Christian ministries. In 2003, he served as Commissioner on the Governor’s Commission on Management, Accountability and Performance. In 2008, Steward served on the State Superintendent of Education’s Task Force on School Funding. He also has served on the Beaufort County Board of Education. Steward has a Bachelor of Mechanical Engineering from Cornell and an MBA from Harvard.

David Moore received his B.A. from the University of California at Berkeley and his MA and Ph.D. from the University of North Carolina, Chapel Hill. He served as the North Carolina Office of State Archaeology’s Western Office archaeologist for 18 years before becoming a full-time faculty member at Warren Wilson College in Asheville, NC. David has directed the archaeological investigations at the Berry site since 1986. He is leading 450th anniversary commemoration events for the overland trail of Juan Pardo, which originated at Santa Elena.

J. Michael Francis is Professor and Hough Family Chair of Florida Studies, University of South Florida, St. Petersburg.  He is author of books on history; most recently, he published St. Augustine, America’s First City.  He is also editor and contributing editor of edited books and numerous articles in scholarly journals, an active researcher and expert on Spanish history of the 16th Century.

About the Culture, Heritage, and Sustainable Tourism KSB

Building on the inclusion of culture and heritage in the Sustainable Development Goals, the Culture, Heritage, and Sustainable Tourism (CHST) Knowledge Silo Breaker (KSB) fosters knowledge sharing with a clear operational focus, connecting interested staff across Global Practices and externals on a voluntary basis, leveraging new IT tools and social media, with the objective of helping to identify cutting-edge solutions for the benefit of our clients. The KSB will integrate these practices into the World Bank agenda by elevating CHST to greater importance, sustainability, and resilience. The Online Community aims to use the virtual space for knowledge exchange and discussion, and also as a forum to share information and maintain contact between its members.